Inspired Gaming Group, known as one of a major provider of Server Based Gaming (SBG) systems and games, revealed that it has inked a partnership agreement with London-based betting and gambling company Ladbrokes. Under the terms of the deal Ladbrokes will bring into effective action the premium mobile content developed by the Virgo RGS of Inspired and offer it to its customers.
Currently, the Virgo RGS technology of Inspired Gaming is hosted in Gibraltar and runs under a license issued by the local regulatory authority. It provides cutting-edge HTML5 content to a number of casino, gaming and betting operators such as William Hill, Bet365, Gala Coral and Paddy Power.
Commenting on the company’s latest deal, the Managing Director of Inspired Gaming Group Lucy Buckley shared that her side was thrilled to officially reveal that the product offering of Ladbrokes would be expanded by including qualitative interactive content from Inspired’s gaming portfolio.
Ms. Buckley also reminded that Inspired’s BAFTA award winning games were created in line with the policy and overall strategy followed by the UK-based gaming content provider, so she was pretty confident that the company’s game would be able to meet the personal preferences of every customer of Ladbrokes. In addition, the company’s Managing Director shared that Inspired’s Virgo RGS platform had been created in a way allowing seamless integration, so this was expected to bring a lot of benefits for both parties.
As already mentioned above, thanks to the partnership deal between the companies, Ladbrokes will get access to the leading mobile content of Inspired Gaming by using its Virgo RGS technology. This means that the best mobile slots games included in Inspired’s portfolio, such as The Guardians, Rise of Anubis and Centurion, will become available to Ladbrokes customers.
In addition, the British gambling and betting operator will bring into effective action the market-leading Virtuals on Demand products. The first Virtual Sports on Demand product that is expected to be released to operators is Rush Football Live.
The Head of Product & Commercial division at Ladbrokes Richard Poole also commented on the deal, saying that the two companies had a long-lasting relationship set in the Virtual Sports market. He revealed that the team of the betting operator was really pleased with the fact that Ladbrokes-Inspired partnership would be expanded by adding the developer’s qualitative HTML5 games to their product offerings.
In addition, Mr. Poole shared that the Virgo RGS technology provided great opportunity for deployment, which corresponded with the Ladbrokes’ strategy.
- Author
Olivia Cole
